AI Insights · Timothy · April 2024
Top 5 Beauty Retail Apps in Italy: Q1 2024 Performance
Explore the performance of the top 5 beauty retail applications in Italy for Q1 2024, including download trends and active user metrics.
In Q1 2024, the top beauty retail apps in Italy showcased impressive performance metrics. The data, sourced from Sensor Tower, provides a comprehensive view of weekly downloads and active users for these leading apps.
SEPHORA - Maquillage, Parfum saw significant growth in weekly downloads, peaking at 175K in the final week of March. Weekly active users also surged, reaching 189K during the same period.
Notino: profumi e cosmetici experienced fluctuating download numbers, with a notable increase to 33K in mid-March. Active users peaked at 96K around the same time, indicating robust engagement.
Douglas - Parfüm & Kosmetik maintained a steady download rate, averaging around 9K downloads per week. Active users showed a slight decline towards the end of the quarter, settling at approximately 54K.
Marionnaud had modest download numbers, peaking at 3.2K in the first week of January and gradually declining to 1.6K by the end of March.
LOOKFANTASTIC: Beauty & Makeup demonstrated consistent download and active user metrics, with weekly downloads averaging around 1K and active users fluctuating between 7.6K and 10.5K.
For more detailed insights into these trends, visit Sensor Tower.
